About
Hey, I'm Tonja!
I'm a mom of three in Baltimore, MD. I have a Bachelor's degree in Criminology (and a minor in art), and absolutely love the field and hope to be a part of it again some day. For over a decade, though, I have taken on a variety of creative projects under my freelance art and graphic design business. While momming, I have dedicated time to try to master all things babies and household, like healthy living habits, cleaning and laundry techniques, wardrobe curation, decluttering and Konmari, budgeting and home design. A passion for capsule wardrobes grew over time and I decided to create my own small business in baby wardrobes (and sell some of my drawings, too!). Thanks for stopping by!
The Story
I would get so overwhelmed by the shopping process every time my kids grew another size: thrift shopping, online shopping, trying to trek through stores with my tots in tow, and then somehow having too much of some things and not enough of others, adorable pieces with no outfit to which they go, ill-fitting items, poor quality items, then piles of laundry, stuffed drawers... you might know the drill.
When my firstborn was 3 months old, I was already fed up with the mess. I wanted to be able to buy a set of clothes for my daughter that was simple, looked cute, fit well, was of good quality, and supported a few mama owned-small shops. ... Crickets! There was nothing out there.
In my search, though, I discovered the world of "capsule wardrobes," a term coined in the 1970s by a London boutique owner named Susie Faux. She defined the capsule wardrobe as "a collection of a few essential items of clothing that don't go out of fashion, such as skirts, trousers, and coats, which can then be augmented with seasonal pieces," for women. I decided to put it to the test, baby style. Through the next few years, I tried various methods of shopping for my daughter, and then my second baby, a little boy. I based the kids' wardrobes around mostly good-quality unisex items so I could continue using them with my next babies, then added gender specific pieces to finish it out.
This last fall, after 3 years of learning and testing and thinking, I started telling friends about my capsule wardrobe idea. With lots of help and encouragement, I officially started this project in November of 2018. Since then, I polled moms near and far to learn about their favorite baby clothing items, ordered and tested product like crazy, and now I have put together mini capsule wardrobes, available for sale here.
These first wardrobes are unisex monochrome and come in sizes ranging from newborn to 12 months. I have gathered the perfect mixture of clothing items, packaged them up to be ready to ship.
Well, I actually had a baby a month after the last launch and we have been personally using and loving the capsule wardrobes!
Be sure to follow me on Instagram or Facebook, or sign up for my email list to hear about updates or product releases! Thank you for your patience as I create these new products.
