βͺοΈDid you know there’s a multi-year backstory on how MONMO capsule came to be?
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I would get so overwhelmed by the shopping process every time my kids grew another size: thrift shopping, online shopping, trying to trek through stores with my tots in tow, and then somehow having too much of some things and not enough of others, adorable pieces with no outfit to which they go, ill-fitting items, poor quality items, then piles of laundry, stuffed drawers... you might know the drill.
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When my firstborn was 3 months old, I was already becoming fed up with the mess. I wanted to be able to buy a set of clothes for my daughter that was simple, looked cute, fit well, was of good quality, and supported a few mama owned-small shops. ... Crickets! There was nothing out there.
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In my search, though, I discovered the world of "capsule wardrobes," a term coined in the 1970s by a London boutique owner named Susie Faux. She defined the capsule wardrobe as "a collection of a few essential items of clothing that don't go out of fashion, such as skirts, trousers, and coats, which can then be augmented with seasonal pieces," for women. I decided to put it to the test, baby style. Through the next few years, I tried various methods of shopping for my daughter, and then my second baby, a little boy. I based the kids' wardrobes around good-quality unisex items so I could continue using them with my next babies, then added gender specific and fun pieces to finish it out.
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This last fall, after 3 years of learning and testing and thinking, I started telling friends about my capsule wardrobe idea, and with lots of help and encouragement, I officially started this project. Since then, I have been polling moms near and far to learn about their favorite baby clothing items to put together my first mini capsule wardrobes, available for sale now.
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These first wardrobes are unisex monochrome and come in sizes ranging from newborn to 12 months. I have gathered the perfect mixture of clothing items, packaged them up and have a limited quantity left ready to ship. The next step is a larger restock, coming soon!
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